Right to object letter under Article 21 UK GDPR and DPA 2018. Stop direct marketing, profiling or processing based on legitimate interests. Absolute right for marketing. From £4.99.
Article 21 of the UK GDPR gives every individual the right to object to an organisation processing their personal data. For direct marketing (including profiling for marketing), the right is absolute — the organisation must stop immediately with no exceptions and no balancing exercise. For other processing based on legitimate interests or a public task, the organisation must stop unless it can demonstrate compelling legitimate grounds that override your interests, rights and freedoms.
When an organisation continues to send you direct marketing despite unsubscribe attempts, when a business is profiling you for targeted advertising without your consent, or when an organisation is processing your data on a legitimate-interests basis in a way that causes you significant harm or that you believe is disproportionate. A formal right-to-object letter is stronger than clicking an unsubscribe link — it creates a legal obligation with a one-month response deadline.
Identification of the specific processing activity being objected to; the legal ground of the objection (absolute for direct marketing under Article 21(2); situation-specific for other processing under Article 21(1)); a requirement for the controller to cease the processing and confirm in writing; for non-marketing objections, a requirement for the controller to identify compelling legitimate grounds if it intends to continue; and the escalation route to the ICO or court if the controller fails to comply. Companion document to the Subject Access Request Letter and Right to Erasure Letter.
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